Festival seasons are eagerly looked forward to by the Indian eCommerce segment. Here is a list of seven best strategies that can help you increase your sales this festive season. 0:00 / 6:32 21 CLAPS +0 Festival seasons are eagerly looked forward to by the Indian eCommerce segment. The reason is surely a no-brainer. Simply put, it is when consumers tend to loosen their purse strings and go on a shopping spree. The months of October-November, especially, see a big push, as Diwali is celebrated at this time. For Diwali, which is one of the biggest festivals in India, people buy new clothes, jewelry, household appliances, vehicles, etc. It’s been estimated that at least 40-50 percent of the total annual retail sales happen during Diwali season. Hence there is a big flurry of activity in the market place as different companies and brands compete to offer a wide range of products and services at attractive prices, with heavy discounts.
The players who are most proactive are the ones who get to rake in the profits. To stay on top of the competition, effective marketing strategies have to be adopted. New brand strategies can go a long way to grab eyeballs and attract customers to a site. In these Covid-19 times, as many people are hesitating to walk into brick and mortar stores, the online retail segment is poised to reap a rich harvest. In fact, even offline players have climbed on the online bandwagon, while those who were already present are trying to reinforce their online presence with innovative strategies so that they don’t lose out to the established competitors in the online space. Here is a list of seven best strategies which can help you increase your sales this festive season:
1. Dedicated Landing Page The first thing is to embellish your website/store to highlight the festive mood. This can definitely establish a good connect between your online store and your customers. Create a dedicated banner for your website’s home page, which communicates the best site-wide offers. You can also design a detailed landing page highlighting the exclusive Diwali offers and deals. In order to boost rankings, you can use targeted keywords like “Best Diwali Deals and Diwali Offers”. Such keywords can be identified, along with their average monthly search volume. All you need to do is use Free Google Keyword Planner tool.
2.Create Co-Branding Networks When using affiliate marketing for your online business, the risks are very low while the conversion is high. The best payment gateway solutions should be adopted only when a customer converts, meaning when a sale occurs. So it's a clever idea to team up with various Coupon sites and start co-branding initiatives. These websites can effect more conversions by channeling traffic to your website. Enter into affiliate marketing deals with popular websites for running banner ads of your special offers. Use a creative approach to reach the right audience.
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